Lead Designer
Led end-to-end brand and experience design across digital and physical touchpoints
Overview
Driving awareness and engagement for Apple Community+
Apple Community+ was a new program designed to recognize and reward top contributors, but lacked clear awareness and understanding among members. Without a cohesive brand and communication strategy, it was difficult for users to recognize its value or engage with it.
I led the creation of the brand and awareness experience, designing a cohesive identity and materials across digital and physical touchpoints to drive engagement and adoption.
Key Decisons
Defined a cohesive identity for Community+
Established a visual system that made the program recognizable and aligned with Apple’s brand.
Communicated the value of Community+ through design
Created messaging and visuals that helped members quickly understand what the program is and why it matters.
Extended the experience across digital and physical surfaces
Designed assets spanning landing pages, UI, emails, and physical rewards to reinforce engagement.
Maintained consistency across brand and communication assets
Applied a unified visual language across all touchpoints to build recognition and trust.
Program Highlights
Brand Identity
Defined a distinct visual identity for Community+ that aligned with Apple’s brand while elevating the program’s sense of recognition.
Landing Page
Designed a landing experience to introduce the program and clarify how contributors qualify through participation.
Apple Communities Integration
Created UI assets to integrate Community+ seamlessly into the Apple Support Communities experience.
Email Templates
Designed global email templates to welcome members to the community across different locales.
Physical Goodies
Created physical rewards, including enamel pins, to recognize contributors beyond the digital experience.
Presentations
Designed keynote assets to welcome new members, introduce program benefits, and reinforce the value of their contributions.
